In a research study released today by The Customer Respect Group, an international research and consulting firm that focuses on how corporations treat their customers online, WorldCell ranked highest among international wireless providers and in the top 5 overall amongst leading wireless firms in the telecommunications industry.  According to the press release, the study brings "objective measure to the analysis of corporate performance from an online customer's perspective.  It assigns a Customer Respect Index (CRI) to each company.  The Customer Respect Index is a qualitative and quantitative in-depth analysis and independent measure of a customer's online experience when interacting with companies via the Internet." 

Key attributes that were examined in the study included "Privacy (respects customer privacy), Principles (values and respects customer data), Attitude (customer-focus of site), Transparency (open and honest policies), Simplicity (ease of navigation), and Responsiveness (quick and thorough response to inquiries)."

A link to the press release and the results are included here: http://www.ivapp.com/offer/cust_respect/collateral/TelcoS03PR.pdf